
How to Keep Driving Foot Traffic to Your Bakery After the Holiday Rush
The holiday season often brings a delightful surge in bakery sales, with customers lining up for festive treats, custom cakes, and seasonal specialties. But once
Our co-op understands how essential value, efficiency, and consistency are to your success. Valley Cooperative Association formed in 1949 by a group of professional bakers seeking a better way of buying their ingredients and supplies during tough economic times.
Since then, we have expanded our offerings to include climate-controlled storage and transit and expanded into new markets working alongside institutional food service companies, grocery stores, craft breweries, and more!
Looking to increase the buying power of your dollar while connecting with other like-minded business owners? The benefits of upgrading your relationship with us from customer to member are vast, from sharing in the cooperative profits through annual dividends to access to savings and rewards through our vendor-funded incentive program.
Sign up for a MyValley customer account and shop from our 3,000+ stocked ingredients and supplies, all safely stored in our climate-controlled warehouse with refrigerated and freezer sections.

The holiday season often brings a delightful surge in bakery sales, with customers lining up for festive treats, custom cakes, and seasonal specialties. But once

As the Midwest transitions into its long, cold winter months, brewery and taproom owners face a familiar challenge: maintaining foot traffic and customer engagement despite

At Valley Cooperative, we believe that success isn’t just measured by the products we deliver; it’s also about the positive impact we make in the
The most valuable benefit I get from Valley is technical support. They don’t just sell me products; they also show my staff how to use them. The people from Valley come right to my store to give us hands-on demonstrations. They’re genuinely interested in helping my bakery make money.
— Wayne K., Store Owner, Wayne’s Piggly Wiggly
Valley provides a valuable service for its members. In addition, the Chase Paymentech credit card processing program is a great money-saving program that was easy to switch over to. Thank you, Valley, for helping us reduce our costs and save money while we operate our business.
— Eric O., Co-Owner, O&H Danish Bakery
With Valley as our number one supplier, we know we’re always getting their best price and the best possible value. Plus, the added financial benefits of being member-owners translates into a real cash-flow advantage. To put it simply, Valley helps us be successful.
— Rick S., President, Simple Simon Bakery